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eCommerce & Online Store Development

Empowering Your Business to Sell Online, Anywhere, Anytime

Web & Marketing Services

An Online Store That Is High-Performing
and User-Friendly

Make the shopping experience on your online store a pleasure to visitors!

In a mobile-first world, your digital storefront is the most critical asset your business owns. At Summit 7 Marketing (as part of Preferred Solutions Group), we specialise in building high-performance online stores that combine aesthetic design with powerful technical functionality.

Whether you are a small local retailer or a major B2B wholesaler, we provide the tools you need to reach new markets and drive revenue 24/7.

The South African eCommerce Surge

The local retail landscape has hit a tipping point. To stay competitive, businesses must recognise these current market realities:

  • R130 Billion+ Market

    By the end of 2025, online retail in South Africa is projected to surpass R130 billion in annual turnover, accounting for nearly 10% of all retail sales in the country.

  • A "Structural Force"

    eCommerce is no longer a side-project; it is the primary growth engine for SA retail. While physical store growth remains sluggish (under 2%), online retail continues to grow at a staggering 35-38% annually.

  • High-Value Shoppers

    The biggest growth is currently driven by established professionals (ages 35–64) who have the highest disposable income. Nearly 77% of South Africans in top socioeconomic levels now shop online regularly.

  • Intent-Driven Success

    Recent 2025 data shows that while consumers are more selective about what they click, their intent to buy is higher than ever. Conversion rates for well-timed, automated marketing have nearly doubled year-on-year.

Our eCommerce Solutions

We don’t just “build websites”—we create fully operational business tools designed for the local context.

  • Custom Storefront Development

    We utilize world-leading platforms such as WooCommerce and Shopify to create responsive stores. Since over 70% of SA online shoppers use their mobile devices to browse, our "Mobile-First" approach ensures a seamless checkout on any screen.

  • ERP & Accounting Integration (Our Specialist Edge)

    We bridge the gap between your store and your office. We offer API Connections to synchronize your online store with software like Sage Business Cloud, Sage 200 Evolution, and Xero.

    • Real-Time Stock Updates: Prevent "out-of-stock" orders by syncing web inventory with your actual warehouse levels.
    • Automated Sales Orders: Orders placed online are pushed directly into your accounting system—eliminating manual data entry.
    • Wholesale & Tiered Pricing: Automatically handle different price lists for retail vs. wholesale customers.

  • Local Payment & Logistics Integration

    We integrate your store with trusted South African payment gateways (such as Netcash or Peach Payments) to ensure secure transactions via Card, Instant EFT, and Buy Now, Pay Later (one of the fastest-growing payment methods in SA today).

Our 7-Step Path to eCommerce Success

We believe in a collaborative partnership, not just a supplier relationship.

1. Consultation

Defining your B2B or B2C strategy.

2. UX Design

Visual layouts built to convert browsers into buyers.

3. Development

Building the core engine and secure checkout.

4. Integration

Linking your store to Sage/Xero and courier partners.

5. Testing

Rigorous checks for security, speed, and mobile flow.

6. Launch & Training

Hands-on training to ensure you can manage your stock.

7. Growth

Implementing behavior-based automation to drive repeat sales.

FAQs

How much of the SA market is actually shopping online?

As of 2025, online retail represents roughly 1 in every 10 Rand spent in the South African retail sector. With over 11.7 million active online shoppers, the reach is no longer limited to major cities—it is a national phenomenon.

Can I manage the store myself?

Yes. We provide comprehensive training so your team can add products, update prices, and manage orders. Our integrated systems also handle the heavy lifting (like stock syncing) automatically.

Why is integration with accounting software so important?

Manual data entry is the biggest killer of growth. By integrating with Sage or Xero, your store updates your books in real-time, ensuring your financial reporting is always accurate without extra admin work.

Will my store be secure?

Security is our priority. We use SSL encryption, PCI-compliant payment gateways, and regular backups to protect your business and your customers’ sensitive data.

Do you help with shipping and deliveries?

We can integrate your store directly with local courier aggregators. This allows for real-time shipping quotes at checkout and automated waybill generation, making fulfillment fast and easy.